Perth Symphony welcomes Hawaiian as sponsor of ‘PSO on the Streets’ (#UrbanPSO)
The West Australian property group is well known for its patronage of the arts, and the new relationship between Hawaiian and Perth Symphony marks the start of a partnership aimed at bringing about a musical revolution on the streets of Perth.
The partnership with Hawaiian has given life to an initiative that has long been a pipe dream for Perth Symphony. ‘Hawaiian Presents: PSO on the Streets’ will bring the suburbs of Perth alive with world-class music, giving Western Australians the joy of experiencing music in the heart of their community.
Chamber ensembles comprising of musicians from each section of the orchestra will appear in Hawaiian owned properties across the metropolitan area over the next 12 months from The Mezz in Mt Hawthorn to Claremont Quarter; from Forrestfield Forum & Marketplace to Carillon City. Ensembles will be accompanied by PSO Street Team members who will share insights with the community on the local music scene, give away merchandise and share information on the instruments being played.
People will be able to see where and when the ensembles will be appearing by following the hashtag #UrbanPSO.
“The inspiration came from my memories of visiting cities in the UK such as Bath, Oxford, Manchester and London when I was a kid, where you’d find young classical musicians pumping out crazy fast Vivaldi, or stunningly brilliant Mozart on a street corner. There is something just so exciting seeing brilliant musicians in action where anyone from anywhere can stop and experience that for a moment or longer”.
Perth Symphony Orchestra – Executive Director, Bourby Webster
The partnership was a vital step for the initiative to be able reach the widest possible audience. With eight shopping centres across the metropolitan area and three Perth CBD locations, close to half of Perth’s population falls within the catchment of Hawaiian’s properties. This enables thousands of people to have access to live performances by Perth Symphony ensembles, many of whom would not have experienced a live music performance before.
“Giving back to the communities we do business in is an integral part of Hawaiian and how we operate. With properties spanning a 20km radius of the CBD, communities can access experiences such as ‘Hawaiian Presents: PSO on the Streets’. The vibrancy of PSO, we believe, will inspire some to embrace their own and local arts cultures.”
Hawaiian – Director, Kate O’Hara
The performances will commence later in 2015. For news and info, simply keep your eye on #UrbanPSO! We look forward to sharing photos, thoughts, and our music with you!
For more information contact: Caitlin Irving, Publicist